Site traffic analysis
How many people visited your site last month ? Where did they come from ? Your own city, state, or interstate ? Maybe overseas ? How did they find your site – was it through a search engine or via another site, or perhaps they directly punched in your URL ?
If they did come via Google what search terms did they use ? How long did they stay on your site ? What page did they enter by, what page were they on when they left ?
If you want to know how and why people come to your site you should be able to answer all those questions.
Let’s say you ran an ad in Melbourne last month and want to know how effective it was. Are you currently able to determine how many people from Melbourne looked at your site ? And was that figure up or down from the month previous ?
This type of detailed information can provide extremely valuable feedback on the success of your other marketing initiatives.
By using web analytics you can at last directly compare the value of different advertising and marketing initiatives. Hard data is available. You just need to know how to access and interpret it.
In every site we make we incorporate Google Analytics tracking code. This allows us to answer every question we’ve asked so far in this article – and lots more. Maybe you’d like a pie chart of the top 10 cities your visitors come from; a map of the world showing traffic hotspots; trend data over a month, quarter, or year.
If you need technical data we can provide detailed statistics on your site visitors’ connection speed, screen resolution and browser.
If you’re selling online we can set “goal” pages and “paths” and then track where in the sales process customers drop out before completing. The site can then be modified to fix these weak spots and retain sales.
Finally, what is your bounce rate ? Don’t know what that is ? It’s a very telling statistic about any site. Basically it’s a simple percentage of visitors who immediately “bounce off” your site. That is, they land on a page, immediately decide it’s not for them and leave.
If you’ve a high bounce rate (around 50 per cent or higher) then you may need to look at other statistics to determine why. It may be that you’re getting loads of search engine traffic that’s not appropriate for your site: visitors land, realise their mistake and leave.
We can pull all this sort of information together in a monthly, quarterly or annual report. It will clearly show who visits your site; where they come from, and what they look at. It can include trend data on all sorts of parameters ranging from loyalty, to time on site, most popular pages, even a graphic overlay showing what parts of your navigation are most used.
Contact us for more details and an example report.
